For Investors Seeking Greater Control Over Their Future

Our Most Popular Self-Directed IRA Investing Guide (Free PDF)

How to potentially earn tax-free income with real estate

40+ alternative investments: real estate, crypto, private equity & more

Consolidate multiple IRAs into one easy-to-manage account

Free Guide + 15-Minute IRA Strategy Session

Save time and simplify your self-directed IRA research – set up a call with an IRA Counselor to get the information you need about this powerful wealth-building concept.

Best Self-Directed IRA company

2020 - 2024

Best Self-Directed IRA for Private Equity, Precious Metals 2024

BBB Rating: A+

Our Most Popular Universal Self-Directed IRA Investing Guide

(Free PDF)

Discover why clients have entrusted us to be the custodian of 354,000 accounts.

Save time and simplify your self-directed IRA research – set up a call with an IRA Counselor to get the information you need about this powerful wealth-building concept.

Best Self-Directed IRA company

2020 - 2024

Best Self-Directed IRA for Private Equity, Precious Metals 2024

BBB Rating: A+

Assets

Assets Under Custody

and Administration**

Accounts

Accounts Under Custody

and Administration**

Years

Years in Financial

Services*

Assets

Assets Under Custody

and Administration**

Accounts

Accounts Under Custody

and Administration**

Years

Years in Financial

Services*

Nearly Endless Investment Opportunities for Informed Investors

Set up a Universal Self-Directed IRA and

invest in:

$52B

Assets Under Custody

and Administration**

368,000+

Accounts Under Custody

and Administration**

50

Years in Financial

Services*

Equity Trust

Call us at +18888251531 or (888) 825-1531

Nearly Endless Investment Opportunities for Informed Investors

Set up a Universal Self-Directed IRA and invest in:

Real Estate

Predictable, versatile investments that fuel your passions.

Stocks & Bonds

Invest in publicly traded assets such as stocks, bonds, and mutual funds.

Promissory Notes

A hands-off investment

with steady

profit potential.

Private Entities

Unleash your inner venture capitalist – with your retirement account.

Cryptocurrency

Emerging asset backed by specialized service, state-of-the-art platform.

Free Guide + 15-Minute IRA Strategy Session

The days of needing a separate IRA account for each asset class are over!

One IRA for All Your Investments

Real Estate

Predictable, versatile investments that fuel your passions

Stocks & Bonds

A hands-off investment

with steady profit potential

Private Entities

Unleash your inner venture capitalist – with your retirement account

Private Entities

Emerging asset backed by specialized service, state-of-the-art platform

Precious Metals

Solid diversification option with a history of outshining traditional assets

Why Investors Are Switching to the Universal IRA

Traditional custodians lock you into limited options. We give you the freedom to invest in almost anything all from one account.

Features

Traditional IRA Custodian

Equity Trust

The Universal

IRA

Investment Options Available

Number of Accounts Needed

Portfolio Diversification

Ability to Act on Opportunities

Tax-Advantaged Growth

Who Chooses Your Investments

Custodian Expertise

Stocks, bonds, mutual funds, and ETFs only. No alternative assets allowed.

 

Multiple accounts with different custodians for different

 

Limited to public market investments. Your portfolio rises and falls with Wall Street.

 

Miss investment opportunities waiting to transfer funds between custodians or liquidate holdings. Process can take days or weeks.

 

Tax-deferred or tax-free growth on limited investment options only.

 

Limited to pre-approved investment products. Your custodian decides what you can and cannot invest in.

 

Most traditional custodians have little to no experience with alternative assets or self-directed accounts.

 

40+ investment types: real estate, crypto, private equity, precious metals, promissory notes, tax liens, and more plus traditional assets.

 

ONE account for ALL investments. Seamlessly move funds between asset classes without transfers or waiting periods.

 

True diversification. Hedge market volatility with alternative assets that don't correlate to stock market performance.

 

Instant access to your capital. Move funds between investments in the same day. Never miss a time-sensitive deal again.

 

Same IRA tax benefits applied to ALL investments including rental income from real estate, capital gains from crypto, and profits from private equity.

 

YOU direct where your money goes. Invest in what you know, what you trust, and what aligns with your wealth-building strategy.

 

50 years in financial services. IRS-approved custodian since 1983. $52B in assets under custody. 368,000+ accounts managed. Best Self-Directed IRA company 5 years running.

 

Free Guide + 15-Minute IRA Strategy Session

Getting Started is Easy

It’s as simple as 1-2-3. Open and fund your new self-directed IRA,

then start investing in the almost endless possibilities.

1. Create and fund your account.

How to take back control of your financial future with real estate, one of history’s most reliable wealth builders.

2. Direct your eligible investment.

How you can easily buy and hold real estate in your self-directed IRA free from immediate taxation and build yourself a nest-egg for your ideal retirement.

3. Manage your investment.

Our streamlined technology and expert service keep you informed and ready to respond quickly to new opportunities.

Free Guide + 15-Minute IRA Strategy Session

Getting Started is Easy

It’s as simple as 1-2-3. Open and fund your new self-directed IRA,

then start investing in the almost endless possibilities.

1. Create and fund your account.

How to take back control of your financial future with real estate, one of history’s most reliable wealth builders.

2. Direct your eligible investment.

How you can easily buy and hold real estate in your self-directed IRA free from immediate taxation and build yourself a nest-egg for your ideal retirement.

3. Manage your investment.

Our streamlined technology and expert service keep you informed and ready to respond quickly to new opportunities.

Now’s the Time to Get Set Up.

Whether or not you have an investment in mind, we’ll help you set up and fund your account so you’re ready to direct. your funds when you find an opportunity that fits your financial goals.

Free Guide + 15-Minute IRA Strategy Session

Now’s the Time to Get Set Up.

Whether or not you have an investment in mind, we’ll help you set up and fund your account so you’re ready to direct your funds when you find an opportunity that fits your financial goals.

Terms of Use | Privacy Policy

Equity Private Client Group provides dedicated support and administrative solutions for individual clients of Equity Trust Company. Equity Trust Company is a directed custodian and does not provide, tax, legal or investment advice. Any information communicated by Equity Trust Company is for educational purposes only, and should not be construed as tax, legal or investment advice. Whenever making an investment decision, please consult with your tax attorney or financial professional. Call us at: (888) 825-1531

Founded in 1974 | Self-Directed IRA Custodian since 1983. The predecessor business to Equity Trust Company was established in 1974 and the IRS approved as a custodian in 1983. *Assets under custody as of 4/30/25.

1 Equity Way, Westlake, OH 44145 | ©2025 Equity Trust, All rights reserved.